SOCIAL EXPERTISE
We’ve worked with Facebook before it even had an ad platform, which has become the blueprint for all social media companies. Brand Compass has been crafting strategies from Day 1 all the way from the introduction of the original Promoted Post and Likes Campaign to the data driven customer acquisition machine it is today. Facebook itself has even applauded Brand Compass’ strategies and tactics used to drive our client’s key business goals.
As part of the Meta family, Instagram utilizes many of the same ad types and campaign tactics, but with an ever evolving creative focus in terms of effective content. From Feed to Stories to Reels and Discovery, Brand Compass has you covered so you’ll be able to reach your audience in the right place at the right time with truly native content.
TIKTOK
If you needed another reminder why you can’t just repurpose content from your other social channels for your #TikTok strategy…Here.It.Is. “79% of users say TikToks are more unique than content on any other platform.” TikTok is world’s different from the reigning dominant players in social and the top performing content on the platform reflects that. Brand Compass has spent hundreds of hours learning from the best creators, earning TikTok certifications, creating and testing original content, and driving results on TikTok for businesses in all types of verticals. If you think TikTok isn’t right for your brand, you could be missing out.
YouTube
Having a YouTube strategy is vital for every brand because it’s more than just a platform to store your long form content. The pandemic boosted online media consumption by 215% in the U.S. In 2022, audiences spent an average of 19 hours a week watching videos online so it is crucial to have a video strategy. Moreover, 85% of people who use YouTube in their shopping journey saying they have purchased or planned to purchase a brand again. Make sure you’re where your customers are.
Engaging with your audience directly is always better than using a megaphone to shout your message to anyone and everyone, which is why Twitter is so effective at creating those 1:1 conversations. Don’t just re-share your brand’s Facebook post on Twitter, craft a native strategy that aligns with your business’ goals. Brand Compass can get you there.
Not every social channel is right for every brand depending on its goals, target demographic, and breakdown of its online audience. We’ve used LinkedIn to help brands drive B2B sales, establish domain expertise in their fields, and effectively engage with users that may not be as active on other social platforms.
SNAPCHAT
When Snap creates, others copy. Hence the abundance of the Stories feature on nearly every social platform these days. As the trailblazer of ephemeral content, Snap is a channel Brand Compass has been designing custom and creative content strategies for brands of all sizes.
